On the elevated road from Bangkok airport to the city centre, billboards for Chinese car companies such as GAC Aeon stand out. The Chinese brand recently ushered in the completion and commissioning of its smart factory in Thailand, marking the acceleration of its internationalization pace.
Thailand, as the first stop of GAC Aean's overseas expansion, launched the AION Y Plus model in September 2023, and achieved the global synchronous rollout of the second-generation AION V through local production. Zeng Qinghong, chairman of GAC Group, proudly said at the press conference that GAC Group has established a sales and service network in 68 countries and regions around the world, and has built three factories overseas to promote vehicle exports and localized production.
Why do many Chinese car companies choose Thailand as the focus of the sea? This is mainly due to the strong support of the Thai government for the development of electric vehicles. Thailand has not only put forward the "30@30" electric vehicle development goal, but also implemented the "EV 3" incentive policy, providing car purchase subsidies and tax breaks to attract electric vehicle companies to settle in. In addition, Thailand has implemented zero tariffs on electric vehicles imported from China, providing Chinese car companies with convenient access to the international market.
The construction of GAC Aantai National plant reflects the production concept of intelligence and high efficiency. The factory uses advanced technologies such as big data and AI to realize the interconnection and real-time optimization of production data. With the introduction and localized production of more models, GAC Aean will bring more advanced technology to Thai consumers.
As Chinese car companies deepen their presence in Thailand, they are increasingly competing head-on with Japanese car companies. However, experts suggest that Chinese car companies should ensure the quality of products and services in the process of going overseas to establish a healthy international market ecology.